Strategic Objectives

Strategic Objectives is a Toronto-based, award-winning, integrated public relations agency founded in 1983. Co-founded by sisters Deborah Weinstein and Judy Lewis, it was founded with a vision for doing things differently and setting new standards in PR through strategic thinking and a passion for creativity. For a number of years, the two leaders have helped shape not only the agency's success, but also significantly contributed to forwarding the careers of young women in the field. Inducted into Canada's Marketing Hall of Legends and the Communications Hall of Fame, among other various accolades, this agency is particularly one of the leaders within the industry.

With its proud women ownership and leadership, Strategic Objectives is a certified Women Business Enterprise by Women Business Enterprises Canada. The agency has always focused on creating valid and genuine relationships between the brand and the consumer by deploying innovative marketing strategies that guarantee real-world outcomes. Mentorship and fostering talent within the organization have been at the core of its values, a natural expression of true concern for women's growth in the communications industry.

Strategic Objectives' approach is deeply rooted in a profound commitment to strategic thinking and rigorous research. Every campaign starts off with an in-depth analysis of the strengths, opportunities, challenges, and weaknesses of every client. By drawing on more than four decades of experience, the team creates targeted solutions that really speak to target audiences. From brand launches to media relations, social media campaigns, and experiential events, this agency ensures that every idea is highly executed by its handpicked team of communications specialists.

Its success is underlined by an outstanding achievement record, including over 300 national and international awards for creativity, strategy, and effectiveness, such as Best Mid-Size PR Agency in the World by IABC and Clutch.com. Strategic Objectives is a strategic, creative, and innovative communications leader firmly planted at the leading edge of the rapidly changing public relations industry. Strategic Objectives has become Canada's most award-winning PR agency—one that sets the benchmark in the communications industry and helps build some of the world's most successful brands.