Free-Flite Bicycles

Based in Atlanta, Georgia, Free-Flite Bicycles has been one of the cornerstones of the local cycling community since 1978. Founded on a strong belief in good customer relations, Free-Flite Bicycles has always maintained a policy whereby good quality cycling products are coupled with good service. This commitment has been central to the company's growth and its ability to meet the needs of both professional cyclists and beginners.

Founded in 1977 by Jeff Thornton as a skateboard shop, Free-Flite made the leap into the BMX bike market just one year later. This leap forward in business came about during the height of the emerging sport of BMX, which got hugely popularized by the famous bicycle scene in the movie E.T. back in 1982. Since then, over the years, Free-Flite Bicycles has supported growth and change within the culture of cycling-sponsorship of competitive teams at the rise of the X Games proved its commitment to development in the sport.

Free-Flite Bicycles has remained in family ownership, with the business' founder-in-chief, Dan Thornton and his late father, Jeff, now its President. The legacy continued to unfold with Dan's son, Daniel Thornton, now holding the general manager position. Multi-generational involvement of the Thornton family strengthened Free-Flite's long-standing relations with its customer base. It is not surprising to have longtime loyal customers purchase bicycles for their grandchildren, thereby continuing a family tradition that began when they were customers during the early years.

Today, Free-Flite Bicycles operates three strategically located stores, thus making it Georgia's largest authorized dealer of both Trek and Santa Cruz Bicycles. This location allows clients the opportunity to experience a full choice of top-of-the-line bicycles, components, and accessories right from the latest cycling technological innovations. Products by renowned brands include Bontrager, Garmin, FOX, SMITH, Park Tool, Factor, HT, Pinarello, SE Bikes, We The People, Shimano, SRAM, and Kuat are among the many. From leading-edge parts and components to high-performance gear and fashionable clothing, Free-Flite Bicycles can answer every demand of cyclists.

The knowledgeable team at Free-Flite Bicycles is composed of passionate cyclists who are keen on sharing their professional experience. They are dedicated to giving the best service: finding just the right bike for your needs, offering advice from experts, or just keeping your bike maintained. Their motor for driving this mission has been customer satisfaction since its founding.

Free-Flite Bicycles welcomes cyclists to explore its myriad of options and experience the difference personal service and quality products can make. A fixture in the Atlanta cycling community, Free-Flite Bicycles presses onward with its mission, striving for excellence and enriching the lives of fellow cyclists, adding to the dynamic culture of biking.